Ad Copy
Great ad copy comes from great headlines. Great headlines come from great research.
While many in advertising take issue with this, the only purpose of an ad is to
sell. Nothing else. If it doesn't pull better than a tricycle with a missing
wheel, call it something other than an ad.
So the basics:
Who's the audience?
Why do they need a product or service like yours?
Where's the best place to find these people?
What's unique about your product or service that makes it foolishness to buy it
from anyone but you?
Tell me these things and I'll write you an ad that sells. It may not be cute, fluffy,
and likely to get a glass trophy ... but it will make your cash register ring.
Direct-Response Marketing and Copywriting that is ...
 Innovative
|
Creative
|
|
|
Reliable
|
Meticulous
|
|
|
Fast
|
Competitive
|
"When It's Got To Be Write"
After a number of interviews, to include some high-powered advertising agencies, we engaged you. And oh so glad we did ... your skills at writing are simply exceptional.
Mike M., communications executive
You are the Jedi of writers!
Jeff Z., national company VP
JB ... the Board of Governors absolutely, entirely, unabashedly adored you!!!!!!! They were all so thrilled!
Leslie P., national trainer
In my 25+ years in business I have attended numerous marketing seminars. This is the best $149 I’ve ever spent on marketing.
Jon D., company president
Thanks for sending me your article. I loved reading it and the style in which you write.
Ron K., Ph.D. and university professor
The entire article is extremely well done, a 'good read,' interesting, and informative.
John B., editor
I loved your article, you are such an interesting writer, you always compel the reading.
Linda, author; 12-year radio-show host