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Articles

One of the very best ways to promote your product or service is through articles that inform. This usually means taking the sales edge off, and just giving the audience well researched, easily understood, useful information. In essence, pure public relations.

Good articles are easy to place with all kinds of industry and public print medias. These people are always hunting for material. And you get to tell your story, as an expert, without cost!

We write good articles ... and we know how to find these medias.

Here's a sample:

"HOW TO SUBSTANTIALLY INCREASE YOUR PRODUCTION IN 30 DAYS"

As someone in the marketplace competing for mortgage loan originations (in our shop, we call this practitioner an “Originator”) you face many challenges. I’ve done it -- I know. And things aren’t getting any easier, you can be sure. Let’s face it, competition is mind-boggling; markets now swing at hurricane-speeds; technology is shaking every root, trunk, branch, and leaf in our industry; products today will be gone tomorrow, and replaced by a barrage of new ones; and, the customer has moved from “king” to a much higher throne. Challenging? You bet it is! Yet, year in and year out, good markets and bad, certain Originators do incredibly well. Why? Well, that’s the ever-elusive question, and anyone who can come up with all the answers stands to be richer than Bill Gates. This article is not all the answers, but it certainly will give you some insights. I think it’s worth reading.

Here’s what I’ve learned …

Don’t get in the mortgage biz unless you can tolerate change. If your tummy can’t deal with constant change, this game isn’t for you. What change does to you has tons to do with what tools and supports you have under you. This is an important concept we’ll talk about later.

There’s no “right” gene-pool that guarantees success in this industry. Even today, knowing what I know, if you put me in a room of 100 Originator-aspirants and asked me to pick the 10 who will become roaring successes, I’ll foul-out more than I’ll hit the ball. You don’t know how many times I’ve said, “he/she won’t make it,” and then they set records. And conversely, “this one will be the next god/goddess of lending,” and then toasts the next morning. What I’m really saying is “nurture” has a lot more to do with success than “nature.”

Don’t confuse genius with a bull-market. It’s one thing to be successful when the fish are jumping in the boat, and quite a different thing to remain successful when they’re not. So what makes the distinction? Supports, nurture, and of course, the sheer will-power, energy and commitment of the Originator. Summarily, in good times and bad, you have to work hard and smart. Is it worth it? My “boutique” company has issued many year-to-date checks to Originators showing multiple 6-figure personal earnings. In my mind, that’s pretty worth it.

If you’re this far, I’ll presume you’re not threatened by change, and you believe “great producers” are made, not born.

Let’s build the perfect mortgage company … which should breed the perfect Originator. Okay, we both know better. There’s no “perfect,” and there never will be. But there are certain predictive “ingredients,” and that’s what should be important to you if you’re completely committed to long term, no-matter-the-market, success.

So what are they? Basically three things: Product, Price and Performance. Let’s dissect all three:

To read the full artcile, click on the .pdf file link below. You will need Adobe's Reader to open it:

How to Substantially Increase ...



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