Brochures
An effective brochure involves punchy copy and captivating graphics. It should sell.
(Amazing how many designers haven't got this figured out.)
Here's some recent counsel we gave about the contents of a "Personal Brochure":
Who … a bit about you and your company. Some demonstration you know what you
are doing and your company will be here tomorrow.
What … touch on your products.
When … make it known you are accessible and will return phone calls.
Where … explain how to get to your company and buy your products .
How … list all of your communications numbers and how they’re used,
e.g., “Dial pager and enter your number.”
Why … describe everything you can think of about “What’s In It
for the Customer.”
At some point, you or your company should have a sales brochure. And as you grow,
it should keep evolving to reflect new accomplishments, directions, products, industry
trends, and market demands.
All too often, your brochure is your first and only impression. So it better nail
it.
When you've conquered the galactic universe and beyond, then you'll do a "corporate
image" brochure. This moves the eye to a company’s identity, stability,
mission, reputation, financial strength, and industry posture.
Direct-Response Marketing and Copywriting that is ...
 Innovative
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Creative
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Reliable
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Meticulous
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Fast
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Competitive
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"When It's Got To Be Write"
After a number of interviews, to include some high-powered advertising agencies, we engaged you. And oh so glad we did ... your skills at writing are simply exceptional.
Mike M., communications executive
You are the Jedi of writers!
Jeff Z., national company VP
JB ... the Board of Governors absolutely, entirely, unabashedly adored you!!!!!!! They were all so thrilled!
Leslie P., national trainer
In my 25+ years in business I have attended numerous marketing seminars. This is the best $149 I’ve ever spent on marketing.
Jon D., company president
Thanks for sending me your article. I loved reading it and the style in which you write.
Ron K., Ph.D. and university professor
The entire article is extremely well done, a 'good read,' interesting, and informative.
John B., editor
I loved your article, you are such an interesting writer, you always compel the reading.
Linda, author; 12-year radio-show host