Critical Correspondence
The conduct of all enterprises requires many forms of communication. Letters are
among the most common. And often the most demanding.
Time constraints and dread of writing are primary reasons for engaging a professional
copywriter for some of your critical correspondence needs
A sample follows:
Impact of Health Insurance Premiums
To: U. S. Senator
From: CEO
Re: Impact of Health Insurance Premiums on Company Benefits Costs and Employee Morale
It’s well past time Congress hones in on a major national calamity: Health care, providers and insurers. All too many years have passed since Hilary’s failed attempt at an overhaul, and nothing positive has been done since. The cost of American health care … and the seemingly endless inflation of it … has become one of history’s best performances of insanity.
Congress needs to face this issue head on, hard, and now. Employers cannot keep absorbing these costs, and passing some of them to employees is seriously devastating morale. No company is optimally productive if its morale is low.
As validation of the threat all of this poses, Congress needs to take eyes-open notice of the dynamics of the current health care war in Southern California. Three of the major grocery chains are involved in a strike purportedly caused by the companies’ attempting to establish some type of co-pay health insurance with the employees. Neither side is negotiating … in fact, they’re becoming further and further polarized. The losses from waste, and stores minimally open, are approaching billions of dollars. This cancer will undoubtedly spread to other parts of the country serviced by the same three national chains. Given the circle-of-life of all economies, these kinds of events take a cataclysmic toll on our nation.
Something must be done. I know it, and you know it.
Direct-Response Marketing and Copywriting that is ...
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