Web Copy
Effective writing for the web requires focus and brevity. The copy needs to be short, crisp, “punchy,” and easy to read.
To get viewers and keep them, sites should be loaded with short sentences, lots of bullets, and lots of space. The copy must get the reader in and out quickly.
Since the web is a high-tech medium, more often than not technical people do the writing. When a site's primary objective is to sell, better wordsmithing usually comes from those skilled at call-for-action direct-sales.
Embellish the above with: "Navigation is King!" The finesse of site routing is critically important. And there is no question the right graphic, photographic and "Flash" images are compellingly important.
We believe QuillPro’s website illustrates these principles. Check out www.branchpartner.com for an example using lots of photos and Flash.
Direct-Response Marketing and Copywriting that is ...
 Innovative
|
Creative
|
|
|
Reliable
|
Meticulous
|
|
|
Fast
|
Competitive
|
"When It's Got To Be Write"
After a number of interviews, to include some high-powered advertising agencies, we engaged you. And oh so glad we did ... your skills at writing are simply exceptional.
Mike M., communications executive
You are the Jedi of writers!
Jeff Z., national company VP
JB ... the Board of Governors absolutely, entirely, unabashedly adored you!!!!!!! They were all so thrilled!
Leslie P., national trainer
In my 25+ years in business I have attended numerous marketing seminars. This is the best $149 I’ve ever spent on marketing.
Jon D., company president
Thanks for sending me your article. I loved reading it and the style in which you write.
Ron K., Ph.D. and university professor
The entire article is extremely well done, a 'good read,' interesting, and informative.
John B., editor
I loved your article, you are such an interesting writer, you always compel the reading.
Linda, author; 12-year radio-show host